SPREAD THE WORD.
Your feed is a megaphone.
There are ways to help CARE, that don’t include a financial contribution.
Truth travels because people carry it. Share CARE’s research, our Narratives, and our community’s genius — and help build the kind of attention that moves policy, not just opinions.
Why Sharing Is Advocacy
A statistic in a research report is a fact. The same statistic in a thousand feeds is a movement. Every time you share CARE’s research, a quote from Brown and Bonded, or a post from the blog, you’re moving Community Wisdom from a page into a conversation — the group chat, the city council meeting, the feed of someone who’s never heard of Human and Animal Well-Being until now.
This is Narratives work, and it’s the same Scholar Advocate approach behind everything CARE publishes: one family, one number, one invitation. You’re not filling in a gap — you’re carrying something that’s already true, further than it could travel alone.
Why Sharing Is Advocacy
CARE doesn’t need anyone to speak for our community — it already knows how to speak. What it needs is reach.
97% of the animal welfare field holds an implicit bias against people from low-income backgrounds — and over 65% hold bias toward Latino and Black communities specifically. That's not about any one shelter worker. It's a documented, field-wide pattern — and naming it out loud, everywhere, is how it starts to change.
Share a Stat. Grow Awareness.
Download the graphic, post it anywhere.
A 3% increase in adoptions among people of color would give 3.2 MILLION pets a loving home.
Founded in 2020, CARE is America's first national Black, Indigenous, and People of Color Animal Welfare organization.
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97% of Animal Welfare holds an implicit bias against individuals from low socioeconomic status, and over 65% hold implicit bias toward Latin X and African Americans.
The work we do at CARE, Human and Animal Well-Being, addresses the bias within Animal Welfare in service to the field and marginalized people and their pets.
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JOIN THE HEARD AND BECOME A MONTHLY DONOR →
72% of Black and Brown pet guardians report a negative experience with a traditional shelter.
CARE is building something different - Led by the community, not around it.
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JOIN THE HEARD AND BECOME A MONTHLY DONOR →
BIPOC pet product entrepreneurs are deeply invested in giving back to their communities, contributing through mentorship, education, and advocacy.
"I'm on the board for a local rescue and I've been doing a lot of work with them. We also support a lot of charitable events. I just want to continue to support that and continue to be a mentor and also continue to put pressure on our elected officials to show them that this community is important." – Interview participant from Revealing Animal Well-Beings Glass Ceiling
WANT TO TAKE YOUR SUPPORT FURTHER?
JOIN THE HEARD AND BECOME A MONTHLY DONOR →
FAQ
Do I need to be an official "ambassador" to share CARE's work?
No. Every share counts, whether you’ve followed CARE for years or found this page today.
I don't want to write my own caption — what do I share?
Just the image. The stat, the quote, and the link to become a monthly donor are already printed on it — no caption required, though you’re welcome to add your own line if you want.
Does sharing actually change anything?
Policy gets written by whoever’s paying attention, and CARE’s work is funded by whoever shows up. Every share puts both in front of someone new — including someone who might become a monthly donor that contributes heavily to sustaining our work.
Why does every card link to the Give Monthly page?
Because reach also helps if it turns into support, and you never know who could say “yes”. Monthly donors, we call them “The Heard”, show up for us every month because they believe in our work, and that is an very important part of how we keep going.