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Media Contact: FOR RELEASE FEBRUARY 7 AT NOON
Baltimore Rapper Featured on Sunday’s Puppy Bowl XVII
DDm to rap That’s My Dog between puppy touchdowns
(Baltimore, MD. February 7, 2023) — Companions and Animals for Reform and Equity (CARE), a national nonprofit based in Baltimore, is pleased to announce their music video called That’s My Dog, will be shown during this Sunday’s Puppy Bowl showdown between Team Ruff and Team Fluff. The national television debut will happen on Sunday during the Puppy Bowl airing on Animal Planet and Discovery+. It all starts at 1 p.m. EST.
The music video was created to showcase the love people of color have for their pets. Its star is Baltimore native DDm, a rapper and hip-hop artist who is also a pet lover. CARE’s founder James Evans thought a music video was the best way to correct people about racial stereotypes in the animal welfare industry. The singer came up with the rap to hammer home key messages and That’s my Dog became a reality.
“While we want people to adopt from animal shelters and rescues, we want the video to also encourage the animal welfare industry that there shouldn’t be barriers to adoption. Just because you don’t have a lot of resources doesn’t mean you can’t be a wonderful pet parent,” said Evans recently.
DDm is a rising superstar on the hip hop scene and was just featured on Netflix’s Dark City Beneath the Beat. He also has his own hit single, F^¢k ‘Em R!ght B@¢k, which was showcased at the Sundance Film Festival. “As a pet lover, the song came naturally to me. It was a lot of fun to write. I’m so excited to showcase my work to a national audience,” said DDm.
The video was shot in Atlanta, but care was taken to ensure the crew was mostly BIPOC. From the makeup artist to the extras, CARE intentionally prioritized hiring and paying people of color. To interview DDm or Evans, please contact Mary Tan at the above contact information.
You can see the video here: https://www.youtube.com/watch?v=TDDo9gqBYoE
Companions and Animals for Reform and Equity is a 501©3 nonprofit that addresses organizational and personal biases within animal welfare. The mission is to bring diverse voices to the industry while also advocating for a more inclusive path to pet adoption. CARE believes in using evidence-based tools, narratives, and insights to inspire organizations to be more inclusive and less biased. It is all an effort to save more companion animal lives.